Branding for Authors
Everett Powers had a post a couple of days ago that got me thinking about branding and writing. Are authors brands, or are their series/characters brands? I think there are good arguments for both, but...
View ArticleGetting Lucky — Maximizing Your Chances
I stumbled across Richard Wiseman’s research on the principles of lucky people and thought it was interesting. He’s done a lot of research on the topic and has come up with four unifying traits of...
View ArticleLouis CK is my Hero
There was a flurry of news in December about comedian Louis CK offering a DRM-free download of a one hour comedy show through his website for $5. It was apparently downloaded more than 200,000 times in...
View ArticleAmazon is Magic — What is the value of free advertising?
What would you pay to have a thousand consumers who are known to have at least some level of interest in products just like yours take a good look at your product? This question has a clear answer....
View ArticleGlobal Marketing and Fractured Publishing: An Anecdote
My wife had an interesting email exchange today with Alain de Botton, whose new book Religion for Atheists comes out in the US next month, but is already out in the UK. Alain sent out a tweet offering...
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